Google considers lots of factors when ranking a site, but something that is a primary factor in ranking higher is getting quality backlinks to your site. Backlinks to your site demonstrate to Google that you’re an authoritative, trustworthy and relevant site in your industry. But, you’re probably wondering:
What’s the best way to go about getting backlinks in a safe, effective, and consistent manner?
This guide will teach you the exact professional steps that will walk you through outreach, guest posting, content strategy and other white label link building methods. No matter if you are a beginner or an agency owner, this article includes everything you are looking for.
What Are SEO Backlinks?
A backlink is simply a link from one website to yours. Google uses backlinks as a “vote of confidence.”
More high-quality votes = more authority = better rankings.
But not all backlinks are equal. Quality matters more than quantity.
High-quality backlinks come from:
- Relevant sites in your niche
- High DA/DR authority sites
- Real-traffic websites
- Sites with strong editorial guidelines
How to Get SEO Backlinks (The Most Effective Methods)
1. Guest Posting (Still the #1 Safe & Effective Method)
Guest posting means writing an article and getting it published on another website in exchange for a backlink.
This is the most reliable link-building method because:
- You get contextual (in-content) do-follow links
- You choose the anchor text
- You control the quality of content
- You get exposure + referral traffic
If you are an agency or reseller, you can also use a white label guest posts service to get high-quality placements without doing the outreach yourself.
Best for: Casino, tech, health, CBD, business, local, lifestyle, and news niches.
2. Use a Professional White Label Link Building Service
If you want to scale link-building without hiring a team, this is perfect.
A white label link building service handles:
- Outreach
- Writing
- Publishing
- Reporting
You simply order links and resell them to your clients.
These services provide backlinks from high DA, real-traffic sites — and you remain the brand in front of your clients.
This method is ideal for:
- SEO agencies
- Freelancers
- Resellers
- Marketing companies
3. Publish High-Quality SEO Content Writing
Google rewards sites that publish:
- Useful
- Original
- Search-intent matched content
When your content is genuinely helpful, other websites naturally link to it.
Topics that attract backlinks include:
✔ Guides
✔ Tutorials
✔ Statistics articles
✔ Data-based research
✔ Industry trends
✔ Tools & resources
This method is slower but builds natural backlinks over time.
4. Create Linkable Assets
These are content pieces that naturally attract backlinks.
Examples include:
- Infographics
- Free templates
- Tools/calculators
- Industry reports
- Case studies
- Ultimate guides
These get shared across blogs, social media, and forums—earning free links.
5. HARO (Help a Reporter Out) & Journalist Outreach
Journalists need expert quotes. When you provide value, they give you:
- Brand mentions
- Do-follow backlinks
- Trust and authority
This technique earns backlinks from high DA sites like:
- Forbes
- TechBullion
- MSN
- MarketWatch
- Entrepreneur
Perfect for brand-building.
6. Local SEO Backlinks (Citations & Business Listings)
If your business targets a local audience, white label local SEO or citation building is essential.
Local backlinks come from:
- Local directories
- City portals
- Business listings
- Chamber of commerce websites
- Niche-specific local blogs
These boost both local map rankings and organic visibility.
7. Link Inserts (Niche Edits)
Instead of writing new content, you request website owners to add your link inside their existing articles.
Pros:
- Faster
- More affordable
- Already-indexed pages
- Immediate authority boost
Always choose niche-relevant pages for safety.
8. Find Backlinks From Competitors
This is one of the smartest strategies.
Steps:
- Enter your competitor’s website in Ahrefs/SEMrush
- Check their Referring Domains
- Make a list of sites linking to them
- Reach out to these same sites
- Ask for guest posts, link insertions, or collaborations
If they accepted your competitor, chances are they will accept you too.
9. Submit Your Website to Backlink Websites & Directories
There are many backlink websites where you can submit your site for free or paid listings.
Examples:
- General directories
- Niche-based directories
- Blog submission sites
- Review platforms
- Local listings
While these are good for diversity, avoid spammy directories.
Best Practices for Getting Quality SEO Backlinks
✔ Focus on High DA/DR Websites
A few links from DA70+ are better than 100 low-quality ones.
✔ Ensure Niche Relevance
Relevance is a major ranking factor in 2025.
✔ Use Natural Anchor Text
Avoid over-optimized anchors like “best casino site.”
Use anchors such as:
- Brand name
- URL
- Generic text
- Partial match keywords
✔ Stay Away From Spam Sites
Never buy backlinks from:
❌ PBNs
❌ Low-quality blog networks
❌ Auto-generated content sites
These can cause penalties.
How Many Backlinks Do You Need?
It depends on:
- Your niche
- Competitor strength
- Content quality
- Existing authority
General rule:
- Low competition niches: 10–30 links
- Medium: 30–80 links
- High competition: 100+ links from strong domains
Quality > Quantity.
How Long Does It Take for Backlinks to Work?
Google needs time to:
- Crawl the page
- Index the link
- Evaluate the page authority
- Recalculate rankings
Usually:
⏳ 4–12 weeks for visible results
⏳ 3–6 months for major improvements
FAQs: Getting SEO Backlinks
1. What is the fastest way to get SEO backlinks?
Guest posting and niche edits are the fastest because they offer immediate placements on live websites.
2. Are paid backlinks safe?
Yes — if they come from real, authoritative websites with organic traffic.
Spam or automated links are risky.
3. Which backlinks are best for beginners?
- Guest posts
- Local SEO citations
- Directory submissions
- Partnerships with bloggers
- Link exchanges (safe & relevant ones only)
4. What is a backlink website?
A backlink website is a platform where you can publish content or get listed in order to receive a backlink to your site. Examples include directories, guest posting portals, and article submission websites.
5. What is a white label link building service?
It’s a service where an agency builds backlinks for you under your brand name.
You can resell these to clients without doing the work yourself.
6. What is the difference between guest posts and white label guest posts?
Both give you backlinks, but:
- Guest posts: You do the outreach yourself
- White label guest posts: The provider handles outreach, writing, publishing, and reporting
7. How do I get casino/CBD/gambling backlinks?
You need niche-friendly publishers that accept such categories. These require premium placements due to strict editorial rules.
8. Can I rank without backlinks?
You may rank for very low competition keywords, but not for medium or high competition.
Backlinks are essential for strong SEO performance.
Final Thoughts
SEO backlinks aren’t hard to get if you follow all the right processes and procedures.
Focusing on very good and high quality content, strong and authority high quality websites, and on very good and high quality content.
Whether you are doing your own link building or utilizing white label link building services, backlinks are going to remain and very strong ranking signal throughout 2025.